Thursday, April 27, 2006


Everything happens to me in the morning around the office. I didn’t even have time to take my first sip of coffee, and damn, the cops walk through the door. They’re looking at me and I’m looking at them thinking what did I do wrong this time. As I am taking a deep breath, one of the cops say, “Are you the guys who sell Purple-K?”
With a sigh of relief, I say, “Hell ya, what’s it to you?”
All they wanted was a case of the Purple-K to bring back to their Precinct. Is that cool or what?

Chris - VP Sales

Wednesday, April 26, 2006

Wholesale Whores

The FUBAR has kicked in and I have some issues to discuss. I get in the office this morning and right away a customer calls me to say there is another Purple-K being offered from another wholesaler at a cheaper price. Firstly, it is a compliment to have every generic Kre-Alkalyn north of the border being compared to Purple-K since we did pave the road of success with an awesome ingredient. However, with all of the hard work it takes to keep Purple-K out of the mass-market and keeping it away from discount stores, who have no clue about what they are selling, these stores still continue to buy from these wholesale whores. They just ride the wave we created.

For these retailers or friends of retailers, have you never heard of exclusivity? Why in the hell do you what to sell the same thing that your nearest competitor has? They are dropping their margins like the wholesalers are dropping their pants for the retailers to pick up their generic products.

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Another issue I have to get off my chest is shot gun theory creatine products. Most of these products are all proprietary blends and you have no clue about how much is in each serving. Are you even getting the suggested amount of each ingredient that has been researched to be effective? Hello - all of the ingredients in these pre-mixes have different densities. Again, what this means is that you never know what you are getting per serving.

I am sure many of you treat your body like a fortress so why do you not take care of it and make sure that you know what you are putting into your hard earned muscles. Unless you know exactly what you are taking in these pre-mixes, create your own concoctions and reap the benefits.

Purple-K is the “King of Creatine” and that is final.

Chris – VP Sales

Tuesday, April 25, 2006

Hey Bodybuilding Culture

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My name is Chris, but that's not me in the pic - he's Fouad Abiad. I am starting this blog at Fusion Nutrition and I want you to be part of it. I want to hear your thoughts on the supplements that are being used in the bodybuilding industry and will be letting you in on future projects that Fusion Nutrition has in store for you. If you have questions about the supplements that you are taking (from any company) and how you can maximize the benefits I will be glad to give you my unbiased opinion. There are many new products on the market that work but people are just not using them correctly…most of the time anyways.

A little bit about my past weekend, I took a Personal Training Specialist Course through Can-Fit Pro and will be writing the exam in the latter part of May. It was a pretty good refresher course and I look forward to the exam. I will keep you posted on my marks. There are a lot of other courses that I will be taking a look at such as ISSA (International Sports Sciences Association), IART (International Association of Resistance Trainers) or possibly certification from the Charles Poloquin principles. If you know of some other quality certifications I would like to know.

Chris - VP Sales

“Today’s preparation determines tomorrow’s achievement” - Anonymous