Thursday, December 28, 2006


In a couple of days the year 2006 will come to an end and it will be the start of a new era for Fusion Nutrition. It was a great year with the continued success of PURPLE-K and the launch of FUBAR and ZEUS.

We have listened to the questions and concerns that the Bodybuilding Culture has had over the past year and we are proud to say that we will be bringing new artillery to the gym forefront that will help you reach your bodybuilding goals.

Thank you Bodybuilding Culture for another excellent year and we look forward to working with you in 2007.

Have a safe and Happy New Year!!!

Happy New Year!!!

Chris Belanger - VP Sales

Tuesday, December 12, 2006

BIG AL FORTNEY - 185lb Dumbells!!!


Chris Belanger - VP Sales

Thursday, December 07, 2006


Check out this 6’ blonde bombshell – I never knew that a GYM GODDESS could look so good.

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You can find more information on Shannon at

Her website will be launching soon - so keep your eyes peeled:

Chris Belanger - VP Sales

Friday, November 24, 2006

Mixing Alcohol and PURPLE-K

Lately I have been getting the same question being asked time and time again – “Can I drink alcohol while I am using PURPLE-K?”

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As you should all be well aware of, Purple-K uses a patented form of buffered creatine known as Kre-Alkalyn™. I will try not to rant on about this question but no, there is no problem consuming alcohol while using Purple-K, “But do I have to take a day off of using Purple-K when I drink alcohol.” This is just like saying do I have to quit eating today because I am going to booze it up tonight.I am not telling you to quit drinking or start drinking alcohol, but if your focus is to build muscle or burn fat make note that alcohol will hinder the outcome of what your goals are.Like everything in life, moderation is key.

I found some valuable information, which was collaborated and written by Marc David. Please read and learn…

The REAL Effects of Alcohol On Your Body

Written by: Marc David - Monday, 20 November 2006

If you are curious as to the effects of alcohol on the body, this could be the most eye-opening article you will ever read.

Many of us associate the effects of alcohol on the body with the heart, lungs, liver, brain, memory, etc. Furthermore, if asked about effects of drinking alcohol in terms of our fitness goals, most people will let you know about the infamous beer belly.

You know what I'm talking about right?

Drink too much and you end up storing too many calories as fat.

Many people will choose low calorie alcohol drinks or low carb alcoholic beverages in an attempt to avoid the fat storage issue. They feel that by making this choice the only bad effects of alcohol - increased fat storage - will be minimized.

But what you didn't know is that only about 5% of the calories from alcohol are stored as fat! [14]

Then it hit me as it should hit you right about now...

The effects of alcohol on the body are far more damaging than can be predicted by the number of empty calories in some alcoholic beverage.

The truth is...

1- Alcohol really affects the amount of fat your body can and will burn for energy!

In a study done by the American Journal of Clinical Research [4] they concluded that just a mere 24g of alcohol consumption showed whole-body lipid oxidation ( the rate at which your body burns fat) decreased by a whopping 73%!

When alcohol goes thru the liver, the by-product is called Acetate. It would appear that acetate puts the proverbial brakes on fat burning.

Your body can use many types of fuel. Protein, carbohydrates and fat. In many cases, the fuel used is dictated by it's availability.

Trouble is...

Your body tends to use whatever you feed it for fuel right? As your acetate levels increase, your body burns more acetate as fuel.

What this means is...

Fat burning takes a back seat!

What it all boils down to is this...

a) You consume a couple of alcoholic drinks or more. b) Your liver metabolizes that into acetate. c) Your body uses the acetate for fat as fuel.

2- Increase in appetite

In another American Journal of Clinical Nutrition study, there was evidence to suggest that consumption of alcohol lead to an increase in appetite over that of any other carbohydrate type drink. [5]

Researchers over in the Research Department of Human Nutrition and Center for Advanced Food Studies in Denmark [8] concluded that consumption of alcoholic beverages, and wine in particular, may enhance total energy intake at a meal relative to a soft drink, when served with no restriction.

3- Decrease in Testosterone and an Increase in Cortisol

A study of 8 healthy male volunteers observed that after drinking alcohol, the effects of a significant decrease in testosterone and an increase in cortisol (a muscle destroying hormone) lasted up to 24 hours! [6]

The only real question to ask yourself is this...

If you are serious about building muscle and burning fat, you want all the free testosterone levels you can get and you want to reduce cortisol in any way you can. That means go lite on the drinking because it does affect your hormones.

What more...

Is that the effects were even worse if you exercise before drinking. [1] This means that if you are going out and will be drinking more than a small amount of alcohol, you might as well skip the gym.

Not shocking is a study done by the Department of Radiology, Sahlgrenska Hospital, Goteborg, Sweden [2] that determined increased waist to hip ratio of alcoholics may include not only changes in adipose tissue, but also in muscle tissue distribution.

In layman's terms.. that means more fat around the waist and less overall muscle mass.

4- Decrease in vitamin and mineral absorption

When you consume large quantities of alcohol, your liver is busy converting the alcohol to acetate and any vitamins and minerals that it might process are taken up by the detoxification process.

Alcohol interferes with the metabolism of most vitamins, and with the absorption of many nutrients. Alcohol stimulates both urinary calcium and magnesium excretion. [13]

This just means that you'll get less of a benefit from the "healthy" meal you may be consuming.

Food in the stomach will compete with ethanol for absorption into the blood stream. It is well known that alcohol competes and influences the processing of nutrients in the body. [12]

5- Decrease in protein synthesis of type II fibers

This means the actual building of muscle is slowed down by 20%+ or more. This included a 35% decrease in muscle insulin-like growth factor-I (GF-I). [9]

6- Dehydration

A common side effect of alcohol is dehydration. Alcohol is a diuretic. Drinks containing 4% alcohol tend to delay the recovery process. [11]

Considering how important water is to muscle building and general health, it's clear that dehydration can put a damper on your progress. After alcohol consumption the first thing you might want to do is drink coffee. But that's a diuretic as well. How to avoid dehydration? Drink more water.

7- Sleep

Alcohol consumption, especially at the times when you would normally sleep, can have effects on the quality of sleep. Clearly high quality sleep is extremely important to the rebuilding and growth process of muscle. Without proper rest and recovery, your gains will be affected.

Alcohol consumption can induce sleep disorders by disrupting the sequence and duration of sleep states and by altering total sleep time as well as the time required to fall asleep. [10]

8- The next day

A rather obvious conclusion but if you plan on drinking on a Friday night in excess then the leg workout you thought of doing on Saturday morning won't be top notch. It takes a bit to recover, your body to detoxify and for you mentally to be prepared to workout.

Not to mention you need energy for the workout ahead.

Sure you can hit the weights but my point is...

It's not going to be the best workout you've ever experienced.

At this point you might be totally discouraged to ever drink any alcohol again. But there's some good news.

Here's proof...

In the November 2004 issue of the International Journal of Obesity [7] they did a study on the effects of moderate consumption of white wine on weight loss.

Each group consumed 1500 calories. 150 calories came from white wine in one group and 150 calories from grape juice in another.

The conclusion?

An energy-restricted diet is effective in overweight and obese subjects used to drinking moderate amounts of alcohol. A diet with 10% of energy derived from white wine is as effective as an isocaloric diet with 10% of energy derived from grape juice.

It's simple: Moderation is the key! (with first place being abstinence as you already know).

In any event...

The effects of alcohol on your body when it comes to building muscle and burning fat are quite clear. It is a lot more than just some extra calories stored as fat. If you consume too much, it can derail your goals a lot longer after your head has hit the pillow and you've gone to sleep.


1. Heikkonen, E., Ylikahri, R., Roine, R., Valimaki, M., Harkonen, M., & Salaspuro, M. (1996). The combined effect of alcohol and physical exercise on serum testosterone, luteinizing hormone, and cortisol in males. Alcoholism, Clinical and Experimental Research, 20, 711-716

2. Kvist, H., Hallgren, P., Jonsson, L., Pettersson, P., Sjoberg, C., Sjostrom, L., & Bjorntorp, P. (1993). Distribution of adipose tissue and muscle mass in alcoholic men. Metabolism, 42, 569-573

3. Raben A, Agerholm-Larsen L, Flint A, Holst JJ, Astrup A. (2003). Meals with similar energy densities but rich in protein, fat, carbohydrate, or alcohol have different effects on energy expenditure and substrate metabolism but not on appetite and energy intake. American Journal of Clinical Nutrition, 77, 91-100

4. Siler, S.Q., Neese, R.A., & Hellerstein, M.K. (1999). De novo lipogenesis, lipid kinetics, and whole-body lipid balances in humans after acute alcohol consumption. American Journal of Clinical Nutrition, 70, 928-936

5. Tremblay, A., & St-Pierre, S. (1996). The hyperphagic effect of a high-fat diet and alcohol intake persists after control for energy density. American Journal of Clinical Nutrition, 63, 479-482

6. Valimaki, M.J., Harkonen, M., Eriksson, C.J., & Ylikahri, R.H. (1984). Sex hormones and adrenocortical steroids in men acutely intoxicated with ethanol. Alcohol, 1, 89-93

7. Flechtner-Mors, M., Biesalski, H.K., Jenkinson, C.P., Adler, G., & Ditschuneit, H.H. (2004). Effects of moderate consumption of white wine on weight loss in overweight and obese subjects. International Journal of Obesity and Related Metabolic Disorders, 28, 1420-1426

8. Buemann, B., Toubro, S., & Astrup, A. (2002). The effect of wine or beer versus a carbonated soft drink, served at a meal, on ad libitum energy intake. International Journal of Obesity and Related Metabolic Disorders, 26, 1367-1372

9. Lang CH, Frost RA, Kumar V, Wu D, Vary TC. (2000). Inhibition of muscle protein synthesis by alcohol is associated with modulation of eIF2B and eIF4E, 3, 322-31

10. Alcohol Alert, National Institute on Alcohol Abuse and Alcoholism, No. 41 July. 1988

11. Shirreffs, Susan M., and Ronald J Maughan. 91997). Restoration of fluid balance after exercise-induced dehydration: effects of alcohol consumption, Journal of Applied Physiology, Vol. 83, No. 4, pp. 1152-1158

12. "Alcohol, chemistry and you," Kennesaw State University,, Aug. 2002

13. Dept. of Health and Human Services, Report to Congress, 1990

14. "Why alcohol calories are more important than you think," Christian Finn,

Learn more about the effects of alcohol on the body and many other training, supplement and nutritional topics in Marc David's Free Crash Course on Bodybuilding eZine at:

Chris Belanger - VP Sales

Thursday, November 23, 2006


Think this dude's symmetrical?

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Dave Naugler - 2006 Canadian National Middleweight Champ!

Chris Belanger - VP Sales

Monday, November 20, 2006

I am a Gym God

Last night I had the sickest workout in the 7 weeks that I had been back training. It was one of those workouts that with every lift there is an increase in strength and the focus is bang on. I felt like I could have lift forever with the Purple-K and ZEUS flowing through my veins…it was an endorphin rush that could never be touched by any drug. After a grueling workout and promising lifts, I didn’t want to leave because I felt like I was leaving something behind…I am a Gym God.

Chris Belanger - VP Sales

Thursday, November 09, 2006

Remember To...

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Chris Belanger - VP Sales

Wednesday, November 01, 2006


This is a shout out to Barry Antoniow who has had a very successful last couple of months. In September 2006 Barry won the Ontario Provincial Bench Press Championship with a 210 kg (462lbs) bench and broke the Ontario record but check this out - it was his record to beat :-)

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On October 19, 2006 he then took the Gold Medal at the North American Bench Press Championship in San Jose, Costa Rica. He benched a whopping 215 kg (473lbs) to set a North American record as well as a new Ontario Provincial record. These were drug tested events which means all his lifts are in the books.

For more information on Barry Antoniow please visit his website at

FYI: Along with Barry’s dedication to training and proper diet, he is a user of ZEUS, Purple-K, and FUBAR.

Chris Belanger - VP Sales

Thursday, October 26, 2006

Busy F'n Week!

My week in the office has been too busy to really come up with good things to talk about.

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I have been spending quite a bit of time on the forums. If you want to follow me on there, my user name is Gym God. Yes…I am a Gym God. Here's a current thread:

My training is going good and I have one more week before I switch up the program. Strength is going up and my form is good. I have been putting a lot of emphasis on my legs… since my injury there has not been much too them. In one more week and I plan to get in the squat rack and hammer the legs.

Chris Belanger - VP Sales

Thursday, October 19, 2006

Training Update!

It has been almost 3 weeks since the Mr. Olympia and I think I have finally recovered from the nights in Vegas :-)

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I have been training consistently since I have been back and put on about 5 pounds. Not bad weight gain for almost 3 weeks but a lot more to go. Remember, I had my accident and surgery back in the later part of May and I lost approximately 23 pounds over the course of 4 months. Once I get closer to where my weight was, I will post some pictures. The bodybuilding supplements that I am currently using are: Purple-K / ZEUS / Protein Powder and a NO product.

Chris Belanger - VP Sales

Monday, October 02, 2006

The NEW Mr. Olympia

Well, I made it back in one piece - tired and beaten up, but still in one piece. When I headed to Las Vegas to see the Mr. Olympia show, I wasn't quite sure what to expect. I mean there are so many distractions in Sin City, would anyone really be concerned with Muscle Monsters that were promised to show. Well, on this particular occasion, the lure of Vegas life took a back seat to the spectacle of the greatest show on earth - the MR. OLYMPIA.
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The Fusion crew started off by hitting the EXPO and so many great companies and celebreties were there. It was amazing to see the progression of the bodybuilding culture. Here are a few pix:

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The show floor was rammed!

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Jeff Golini - the mind behind Kre-Alkalyn.

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Yikes - this comparision blew my mind!

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The always effervescent Mai Tran and myself caught smiling - I HATE IT!

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Show MC Bob Chicerillo and the ladies

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Adrian and Stacy Simons

After our feet were severly maimed, we decided to hit the main event - the stage show itself. When I walked into the Olreans Arena I could feel that bodybuilding is very much alive. People from all over the world packed the place. Chants and boos and claps echoed with every call out. The athletes looked amazing and I think for the most part, people were expecting Ronnie to win again - but there was a buzz all day: "Ronnie isn't on."

Of course we all know the gossip talk starts right away and spread quickly, but upon viewing the conditioning of Ronnie and Jay, I could see what they meant. As Ronnie and Jay remained the final two on stage the words of Bob Chicerillo hushed the crowed:

"The next name that leaves my mouth....will be the Mr. Olympia."

It was so quiet:

"JAY CUTLER....!!!!"

Everyone erupted and everyone looked a little bit in dis-belief for we were all part of history - the night the 8 time Mr. Olympia was beat and a new king emerged. Did Jay deserve it: HELL YA!

Bodybuilding is alive everyone - what an amazing weekend. Oh ya - I won $100 at the tables.

Chris Belanger - VP Sales

Wednesday, September 27, 2006

Who Loves GYM-GODS?

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Nick Zak & Christina...getting cozy :-)

Chris Belanger - VP Sales

Back at it....AGAIN!

After 4 months away from the gym while recovering - FINALLY able to walk again. Back in the gym training my ass off. At this time I have realized lifting is all about quality and not about the quantity. Hell…what quantity, I couldn’t do quantity if I tried. My body feels like it just got hit by a Mack Truck and my recovery time sucks ass…but hells ya - back at it!

Oh ya - off to Vegas this weekend for the Mr. Olympia!!! :-)

Chris Belanger - VP Sales

Wednesday, September 20, 2006

GREAT Testimonial!

We received this testimonial today:

"Nearly 8 weeks ago I started a stack of Zeus and Purple-K by Fusion Nutrition. I can honestly say this stack has helped me put on 8 lbs and helping break a plateau I been stuck at for nearly 2 months.

Also with this stack I added .half an inch to my arms, one inch to both my quads and chest.

With Purple-K it gave me the extra energy to push out the few last reps. Also increased my bench press, squat and deadlift weight dramatically!

Zeus, an great new product. One of the best test enchancers I ever used without the nasty side effects. No zits or 'roid rage' from this. People said I looked alot fuller in the arms and chest. Here's a pic of my results - I can't wait to try another stack!"
- Kurt Kuhn

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Great job Kurt - keep it up!

Chris Belanger - VP Sales

Monday, September 11, 2006

Enough Said

Fusion athlete Paul Lazenby has been working in the film biz for a long time and is highly regarded. You may have seen him in the 'Butterfly Effect' as the bleached out cell mate of Ashton's. Well, Paul's a cool dude, so cool in fact he's been working with video monsters EA on a new Def Jam Wrestling 3 game. This pic pretty much says it all.

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After this session he played The Incredible Hulk. Like I said, the dude is cool!

Chris Belanger - VP Sales

Tuesday, September 05, 2006

Aussie Rules!!!

It's always cool to recieve pix from customers and people who use our products. One of the coolest pix I've received was not of a jacked bodybuilder but rather of this sign from half way around the world. It would appear the world of ZEUS is spreading.

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ASN (Australian Sports Nutrition) is top down-under and one of the finest groups of people I have the pleasure of working with. Check 'em out:

Chris Belanger - VP Sales

Thursday, August 31, 2006

New ZEUS Poster

I was pretty stoked to see the new ZEUS poster our Art Department came up with and I wanted to share it with you. What do you think?

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Chris Belanger - VP Sales

Tuesday, August 29, 2006

My week - A VISUAL

I'm sure you've all had weeks that seem like the work load will grind us into a pulp. Well - here's a visual of what my weeks been like so far:

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Damn - I need to hit the gym!!!

Chris Belanger - VP Sales

Monday, August 21, 2006

Purple-K goes HOLLYWOOD-North

We were totally stoked when we got word that people in the Hollywood-North stunt community were using Purple-K. This elite group needs to perform at their peek everyday or they are dead. One such man is Rob Hayter - cool name!

Here's what he has to say:


Chris Belanger - VP Sales

Monday, August 14, 2006

Nick Zak - Tri-Attack

Alright crew - Nick Zakotiria is from Yonkers, NY. At the age of 23 he brings his bad ass ways to the gym everyday. Watchout for him - we can all learn from this guy. Here's his tricep routine - try it out:

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*2 sets warm up with 25 reps - cable pushdown

1. Close Grip Bench - 3 working sets, 6-8 reps
2. Scull Crushers - 3 working sets, 8-10 reps
3. Kickbacks (dumbells) - 3 working sets, 10-12 reps

T H A T S - A - W R A P - N O W - G O - E A T !

Chris Belanger - VP Sales

Wednesday, August 09, 2006

T2 - Still Kicking Ass

I'd like to share a letter we recieved on the Fusion Myspace account. T2 has been on the market for a long time and I'm still amazed at the response it gets.


Date: Aug 8, 2006 9:10 PM Flag spam/abuse [ ? ]
Subject T2 IS AMAZING.
Body: hey there.

i just wanted to write and tell you about what an amazing product T2 is. I'm seeing amazing results and it's really keeping me motivated and into working out and keeping fit. I don't have a physique like the ones one this profile, yet...but I know with diligence I'll get there. Thanks for your amazing product!

Adam H


VERY COOL! Check it:

Chris Belanger - VP Sales

Tuesday, August 01, 2006

Lana's Egg Whites - THE BEST!!!!

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Fusion takes pride in knowing what's going on in the Bodybuilding Culture. One person we've known about for some time is the effervescent Lana Battagello. She's a sexy rock solid gal with brains to boot - a friend to the elite of bodybuilding and a great business woman. Lana's Egg Whites are one of her creations and is used by the likes of Jay Cutler, Monica Brant, Mark Dugdale and Elaine Goodlad - AWESOME! Take a look at what bodybuildings best are saying: CLICK HERE.

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(Lana & Jay Cutler)

Egg Whites are an excellent source of biologically valued protein because they provide the only protein which is instantly absorbed by your body. Other high protein foods like: beef, fish, chicken, and turkey must first be broken down by your body before the proteins can be absorbed. Even then, not everyone can metabolize meat protein properly. The same goes for protein powders and other meal replacements. It should also be noted that egg whites have no fat, and no cholesterol.

You know you need a broad spectrum amino acid protein to grow - so next time, give Lana's Egg Whites a shot. Visit her site and place your order:

Chris Belanger - VP Sales

Monday, July 31, 2006

Big Norm

Here's a video clip of Myspace favorite Big Norm. This dude is a spiritual man who has excelled in Bodybuilding and still keeps balance in his life. His work ethic and dedication is unmatched - we can all learn from him.

Get this video and more at

Chris Belanger - VP Sales

Monday, July 17, 2006

JACKED Beyond Belief!!!

Do you want to be JACKED and LEAN throughout the summer? You can make it happen with this perfect stack:


Training Days: Take two (2) capsules of T2 15 minutes before breakfast. Take four (4) capsules of ZEUS with a pre-workout meal 60 minutes before training. Take two (2) capsules of Purple-K and two (2) capsules of T2 15 – 30 minutes before training. Post-workout take two (2) capsules of Purple-K.

Non-Training Days:
Take two (2) capsules of Purple-K in the morning upon rising. Take two (2) capsules of T2 15 minutes before breakfast. Take two (2) capsules of ZEUS with breakfast. Take two (2) capsules of T2 15 minutes before a mid afternoon meal. Take two (2) capsules of ZEUS with an evening meal.

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Make sure that you drink plenty of water when you are on this stack. With the heat from the T2 and the increase in your testosterone levels, you are going to need to cool things down!!!

Chris Belanger – VP Sales

Thursday, July 13, 2006

The Birth of ZEUS

It has been a chaotic past few months with the development of ZEUS, however we were able to get it launched and in the marketplace on schedule. I would like to give a shout out and a thank you to our retailers and distributors who have given us this opportunity. Most importantly, the Bodybuilding Culture, you guys are the one who make it happen…thank you.

We’re not done yet. Fusion Nutrition has been in the development stage of its next big discovery and this product is going to fire your muscles to the moon. Hell ya!!!

Chris Belanger – VP Sales