"The Austrian Oak." "The Blade." "The Freakin' Rican." Bodybuilders have been sporting nicknames since the early days. Back in the late 1800s and early 20th century, bodybuilders didn't just pose in competitions – they performed feats of strength for paying audiences. It was just good business to sensationalize themselves. There's a reason Ed Fury didn't put Ed Holovchik on the marquee, or why a guy named Angelo Siciliano changed his name to Charles Atlas.
Plus, who wouldn't want be called "The King of Bodybuilders" like Clancy Ross? How about "The Shadow," as Dorian Yates was known? And what about Sergio Oliva's "The Myth"? There's nothing more manly than a good nickname, and for guys, isn't that what bodybuilding is all about – being the being the biggest, strongest, manliest man in the sandbox?
Truthfully, these names get created by the marketing and media guys, and sometimes they're a bit much. But getting a name and making it stick is two different things. So bring on the badass nicknames. They may feel a bit juvenile at times, but I guarantee you there isn't a guy out there who wouldn't be at least secretly pleased to be called "The Duke" and have it stick.